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Boosting Your E-Commerce Project with SEO
Your search engine visibility should attract an audience relevant to your business. Structure your SEO priorities, connect content to search intent and track useful indicators. Develop a method to guide your actions and engage with SEO specialists.
- Duration
- 1 day 7 hours
- Code
- MKG015FR Code
Presentation
In the digital age, launching an e-commerce project is a positive step, but too many entrepreneurs have failed to make their website visible in search engines. As a result, they have been unable to generate the awareness and sales expected from this channel (an average of 30% of a website’s revenue).
Some have even gone out of business without understanding the reasons or mechanisms behind their failure. Their resources were depleted by advertising campaigns with low conversion rates. Sometimes they attempted, too late and without success, to optimise their online store.
This course helps you make the right technical decisions for long-term e-commerce profitability. You will learn to design a high-quality e-commerce website and optimise it for organic search, or SEO. The course also helps you create optimised product pages and avoid the many pitfalls and other factors that can reduce your online store’s visibility, profitability and longevity.
Objectives
Target skills:
- Integrate SEO into your e-commerce project to improve search visibility.
Learning objectives:
- Understand the importance of organic search (SEO) for your e-commerce website.
- Understand an e-commerce website’s technical components to make your project profitable.
- Write SEO-optimised product pages.
- Assess link quality: URL and anchor text.
- Understand the basic tools for search optimisation and an SEO audit.
Program
1. Introduction to SEO
- The importance of organic search (SEO) for your e-commerce website.
- Good and poor practices for achieving visibility on Google.
2. Technical and editorial optimisation
- Choosing your e-commerce website’s technical components: content management system (CMS), server type, storage capacity, hosting provider and more.
- The need for optimised content beyond keywords and AI.
- Methods for avoiding the loss of SEO rankings when redesigning your website or rebranding.
3. Advanced SEO techniques and tools
- The importance of choosing a domain name and its geographic targeting.
- The importance of link building and its good and poor practices.
- Assessing a hyperlink’s relevance or potential risk.
- Analysing and responding to competitors in search engines.
Practical work:
- Introduction to optimisation tools: the SEO toolbox.
- Demonstration of an SEO audit on an e-commerce website.
Audience
This course is intended for:
- all e-commerce professionals, including entrepreneurs, project managers, digital marketing managers, developers, graphic designers and writers.
Prerequisites
This course requires:
- an e-commerce website at the planning, development or completed stage.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Quiz / multiple-choice questions
- Practical exercises
- Case study
Course highlights
Case studies, an introduction to SEO tools with an SEO audit demonstration, and lessons tailored to the type of e-commerce website being targeted.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.