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Boosting social media management with generative AI
Generative AI can enrich your communication when you retain a clear editorial direction. Prepare ideas and content suited to your audiences, then assess their relevance before publishing. Develop a practice that supports creativity without diluting brand identity.
- Duration
- 3 days 21 hours
- Code
- IA043FR Code
Presentation
In a digital ecosystem where execution speed and creativity determine visibility, generative artificial intelligence has become an essential performance driver. With users' attention limited, discover how to turn these new technologies into valuable allies that help you stay ahead in your market.
Your learning journey is practical and focused on multichannel content creation. Using tools such as ChatGPT and MidJourney, you will learn to produce more impactful visuals, videos and marketing copy faster and at lower cost for your campaigns.
By the end of this immersive session, you will leave with operational deliverables and concrete methods, not abstract theory. These include a personalised action plan and a prompt guide to apply your learning immediately to customer relationships.
Objectives
By the end of this AI course, you will be able to:
- Understand generative AI mechanisms and marketing use cases;
- generate targeted content ideas suited to your audiences;
- produce engaging copy and professional-quality visuals;
- automate repetitive tasks to optimise productivity;
- analyse KPIs to continuously adjust content strategy.
Program
Module 1: Understanding the generative AI ecosystem
- Defining key AI concepts for text, images and video.
- Overview of major tools (ChatGPT, MidJourney, DALL·E, Runway).
- Analysing marketing campaigns using AI.
Practical exercises
- Analyse concrete examples of AI-enhanced digital campaigns.
Module 2: Identifying topics and structuring prompts
- Establishing automated monitoring to identify trends.
- Introduction to fundamental prompt engineering techniques.
- Formulating effective requests incorporating context, intent and style.
Practical exercises
- Generate a list of post ideas based on industry news.
Module 3: Writing and personalising posts
- Creating copy from varied sources such as images, internal documents and news.
- Adapting tone and style for persuasive copywriting.
- Managing responses to customer comments with AI assistance.
Practical exercises
- Create three post variants for LinkedIn and Facebook on a single topic.
Module 4: Designing impactful visuals and videos
- Basic features of MidJourney, DALL·E and Canva AI.
- Generating marketing images and infographics for visual storytelling.
- Producing short TikTok or Reels videos with dedicated tools.
Practical exercises
- Create a complete pack of three visuals (image, infographic and video) for a fictional campaign.
Module 5: Automating workflows
- Automating recurring message handling.
- Creating a reusable prompt library for the team.
- Integrating AI tools with CRMs and customer management solutions.
Practical exercises
- Design an internal AI usage guide for your team.
Module 6: Managing content performance
- Using platform analytics data (Meta, LinkedIn, YouTube).
- Tracking key indicators such as engagement rate and conversion.
- Adjusting editorial strategy based on feedback analysis.
Case study
- Analyse an existing post's performance and propose AI-assisted improvements.
Audience
This course is intended for marketing and customer relations professionals seeking to integrate AI into daily work, including:
- Community managers producing varied daily visuals and copy without spending hours on them;
- Marketing and communications managers seeking to optimise creative budgets and launch more responsive campaigns;
- Sales and account professionals seeking to automate responses while maintaining a personalised, human tone;
- Digital content creators, including writers and graphic designers, using AI to accelerate design and enhance the quality of everyday work.
Prerequisites
This course requires the following prerequisite:
- Professional experience: regular use of major social networks such as LinkedIn, Facebook and Instagram in a professional or active personal context is essential.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
- Case study
Course highlights
- Operational approach: apply every concept to concrete cases and validate deliverables before leaving the classroom.
- Comprehensive toolkit: leave with a pack of real content and a customisable prompt guide ready to use the next day.
- Dual skillset: master visual creation (banners, stories and short videos) and written content (hooks, scripts and emails) to amplify your impact.
- Immediate return on investment: increase creative productivity and reduce content design time by over 50%.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.
Brand names and logos mentioned in this course description, such as ChatGPT, MidJourney and Canva, are the property of their respective owners.
Their mention for educational purposes does not constitute a commitment or partnership.