Certification Professional Product Discovery and Validation™ (PPDV)

Professional Product Discovery and Validation™ (PPDV) focuses on product discovery and validation. This Scrum.org pathway encourages examination of assumptions before investing in a solution. It connects understanding users with product ideas and the evidence needed to assess their relevance, rather than treating an intuition or request as sufficient proof.

Preparation can start with an idea whose value remains uncertain and explore the questions to ask and experiments to consider. The aim is to distinguish what is known from what is assumed. Validation through observable evidence supports decisions to continue, adjust or abandon a direction. The programme is relevant to product professionals and should reflect their experience. Exercises benefit from analysing contradictory results because a useful experiment does more than confirm the initially preferred solution. Learning to interpret feedback carefully also helps avoid confusing positive reactions to a concept with evidence of sustained value in practice.