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Digital communication strategies for social media

Your social media presence should serve a clear purpose. Define your editorial approach, select appropriate formats and organise interactions with your community. Make your posts more consistent and use indicators to refine your activities.

Program PDF
3 days 21 hours
COM01FR Code

Presentation

Communication has changed with the growth of digital technology. Facebook, X, LinkedIn, TikTok and YouTube are social media platforms that enable people to share content, chat and network remotely over the internet. For businesses, these services play a key role in successful marketing strategies. Making full use of them requires a clear understanding of how they work and what they offer.

This short course is designed for both communications professionals and business leaders. You will first analyse key digital market figures, with a particular focus on Africa. You will then review how the internet has evolved to better understand the challenges of digital transformation.

Next, you will explore the most widely used social media platforms, learning to use them effectively and take advantage of their features. Once you have examined these services, you will conclude by building your digital communication strategy.

Objectives

By the end of the digital communication strategy course, you will be able to:

  • explore and understand the role of social media, including uses, objectives and tools;
  • interpret current social media presence trends in relation to communication, customer relations, loyalty, e-commerce and other objectives;
  • incorporate brand management best practices and relevant sector-specific strategies;
  • design a social media strategy, from listening to conversations to measuring activities;
  • understand the rules governing major social media platforms such as Facebook, Twitter and Instagram;
  • set up an activity tracking dashboard for a community manager.
Last update: 24/09/2026