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Digital first: helping journalists make a successful transition
Online attention depends on a clear angle and well-organised information. Adapt your writing and formats to digital habits to make your content more accessible and relevant. Strengthen your journalistic practice by understanding how people read online.
- Duration
- 2 days 14 hours
- Code
- COM12FR Code
Presentation
Digital media have transformed how we access information and read, particularly in journalism, where communication channels have changed profoundly. Journalists need to adapt to digital formats to continue their work. This course supports the transition from print-based editorial production to digital publishing.
Objectives
Organisation, time management and working practices: equip editorial teams to make the transition from a print newspaper to a digital-first, then print model.
Program
- Overview: how does a digital-first organisation work? Moving beyond dedicated editorial teams and understanding what changes from the traditional model.
- Reviewing journalistic fundamentals that apply to every medium: editorial policy, story selection, angles and length, writing to be read, elements readers scan first and the presentation of information.
- Writing for the web: the characteristics of digital information and communication, including continuous updates, text, audio, video and interactivity; choosing formats, editing for the web, and the principles and effects of search engine optimisation.
- Analysing and recommending changes associated with digital first:
- overall organisation: newsroom structure and layout, copy workflow, daily schedules and advance planning;
- editorial teams: evolving roles, time management, more collaborative working, relationships with sources and advance planning.
Practical exercises to support the theory
Audience
All journalists: reporters, photographers, section editors, editors-in-chief and subeditors.
Prerequisites
Journalistic skills and a good level of computer proficiency.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.