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Elevator pitch: present your project with impact
You have little time to make people want to learn more about your project. Clarify your proposition, select your key arguments and structure a pitch for your audience. Strengthen your ability to capture attention and open a productive conversation.
- Duration
- 1 day 7 hours
- Code
- COM04FR Code
Presentation
The elevator pitch concept, originating in the United States, is based on the ability to engage and persuade in a very short time: the length of an elevator ride. It is a crucial skill for attracting the attention of decision-makers, investors or potential clients with a compelling message delivered in minimal time.
This one-day course is designed as an intensive workshop. You will learn to write, structure and deliver your message clearly and with impact. The focus is on practice through realistic scenarios so that you can apply your skills as quickly as possible.
By the end of the session, you will be able to present an idea, project or offering in under two minutes. Personalised instructor feedback and repeated practice will help you refine your delivery and master persuasion techniques.
Objectives
- define an elevator pitch, explain why it has become essential in meetings, at trade shows and on social media, and understand how it can open doors in under 2 minutes;
- organise your idea into three parts: hook, proposition and call to action; choose an engaging angle and introduce a memorable hook in the opening sentences;
- distil your subject into its unique promise, eliminate jargon and deliver a clear message even under pressure;
- control your voice, including volume, pace and pauses, your body language, including eye contact, gestures and posture, and your silences to strengthen credibility and emotional impact;
- identify your listener's profile, whether investor, client, recruiter or colleague, and adjust your tone, evidence and call to action in real time, including when interrupted;
- close your pitch with a repeatable phrase and a striking visual or figure, prompt a question or meeting, and achieve the goal: they understand and want to know more.
Program
Module 1: Designing an effective pitch
- Introduction to the elevator pitch: definition, purpose and ideal length.
- Different pitch types: sales pitches for products or services, project pitches for ideas or innovations, and networking pitches presenting your profile.
- Step-by-step construction: unique promise, quantified benefit, concise evidence and a clear call to action.
- Target audience: profiling the decision-maker's desired benefits, barriers and keywords.
Hands-on exercises
- Individually write a 5-sentence mini-pitch.
- Test whether an 8-year-old could understand it and refine it after peer feedback.
Module 2: Practising and refining your pitch
- Vocal techniques: volume, pace, strategic pauses and emphasis on the key word.
- Body language: upright, open posture, eye contact across 3 points and gestures that emphasise figures.
- The opening hook: a striking figure, rhetorical question or short story to capture attention in 3 seconds.
- Time management: rehearsing aloud with a stopwatch and visual cues at 30, 60 and 90 seconds.
Hands-on exercises
- Prepare and deliver your first pitch, then receive structured feedback on its content, your voice, body language and time management.
- Refine your pitch by incorporating adjustments, then deliver it again to measure progress.
Audience
This course is intended for anyone whose role requires them to persuade a listener quickly, including:
- sales professionals seeking to strengthen their sales arguments;
- managers and project managers who need to summarise complex ideas;
- entrepreneurs and project leaders seeking investors.
Prerequisites
- Public speaking skills: previous experience presenting to a small group, or confidence speaking in front of a few people, is recommended.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
- 100% practical and interactive training : the day combines practical exercises and realistic scenarios for rapid skills development.
- Expert instructor: benefit from the experience of a communication and storytelling specialist.
- Personalised feedback: receive individual feedback to identify your strengths and areas for improvement.
- Immediately reusable skills: leave with a concrete pitch and techniques you can apply in your professional life the next day.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.