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Financial Analysis Fundamentals

A balance sheet and income statement should support your decisions, not remain the preserve of specialists. Make sense of the figures, assess financial balance and identify areas that need attention. Strengthen your ability to work with finance teams and support your professional decisions with evidence.

Duration
3 days 21 hours
Code
FMB12FR Code

Presentation

Financial analysis is the process of assessing the financial health, performance and viability of a business or an investment opportunity. It involves reviewing financial statements, including the income statement, balance sheet and cash flow statement, to evaluate financial measures and ratios. Its purpose is to provide insight into profitability, liquidity, solvency and overall financial stability.

This analysis enables finance professionals, including analysts, investors and lenders, to make informed decisions about investment, creditworthiness and strategic planning. It helps stakeholders understand a company's financial position and prospects, identify its strengths and weaknesses, and assess its ability to generate profits, repay debt and grow.

Note: an additional module on negotiation techniques with business clients is available on request.

Objectives

Practical learning objectives:

  • Analyse financial information in accounting records.
  • Form an assessment that also takes non-financial information into account.
  • Identify needs and respond with an appropriate offer.
  • Integrate risk considerations into the commercial approach.
Last update: 23/09/2026