Perform a search on the site.

Your currency

Growth Marketing: Boosting Business Performance

Your marketing efforts should generate insights that support growth. Structure your hypotheses, test your actions and analyse results to prioritise the most relevant levers. Develop a growth marketing approach that connects acquisition, the customer journey and continuous improvement.

Program PDF
3 days 18 hours
MKG014FR Code

Presentation

Performance marketing, or growth marketing, is an innovative business approach. It uses data to acquire and retain customers at a lower cost. Growth marketing aims to optimise every stage of the sales cycle to maximise retention. This growth technique has become essential for digital businesses.

This course provides an in-depth understanding of the strategies and tools needed to implement growth marketing. You will explore techniques including marketing automation, content marketing, search engine optimisation and more, learning to create targeted, measurable marketing campaigns.

Through practical work and case studies, this program encourages an agile, results-driven approach in a constantly evolving digital marketing environment.

Objectives

Target skills:

  • Use online performance marketing to implement relevant acquisition levers.

Learning objectives:

  • Understand growth marketing fundamentals and their impact on business performance.
  • Master growth marketing tools and techniques.
  • Define and implement an effective growth marketing strategy to improve your company’s business results.
Last update: 24/09/2026