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Improving generative AI interactions with prompt engineering
Generative AI becomes useful when you can assign it the right task and assess its response. Structure your requests, adapt your use of the tools to workplace situations and critically evaluate the results. Develop practical approaches to integrating these tools into your work with greater control.
- Duration
- 1 day 7 hours
- Code
- IA044FR Code
Presentation
Generative artificial intelligence is redefining business productivity standards: knowing how to interact with these systems has become a critical skill. This course will teach you to structure your interactions with large language models (LLMs), turning simple requests into powerful ways to improve performance.
Beyond exploring tools such as ChatGPT and Midjourney, you will master the art of prompt engineering. Learn to formulate targeted instructions to obtain professional-quality results instantly, from writing to coding.
By the end of the course, you will be able to automate your workflows and integrate AI into your business processes. Through role-specific workshops in Marketing, HR, Finance and IT, you will acquire practical methods to accelerate your everyday tasks immediately.
Objectives
By the end of this course, you will be able to:
- understand how generative AI models (LLMs and GANs) work and their use cases;
- write structured, effective prompts to maximise response relevance;
- apply advanced techniques (chain-of-thought and few-shot prompting) to complex tasks;
- automate content production and data analysis using AI;
- integrate AI tools into specific business workflows in Marketing, HR, Finance and IT.
Program
Module 1: learning the fundamentals of prompt engineering
- How generative models work and an overview of tools such as ChatGPT, Gemini and Midjourney.
- The structure of an effective prompt: defining context, instructions and output format.
- Applying essential techniques: zero-shot, few-shot and chain-of-thought prompting.
- Respecting ethical principles, the GDPR and intellectual property.
Hands-on exercises
- Optimise prompts for varied use cases: assisted writing, document summaries and professional emails.
Module 2: mastering advanced techniques and automation
- Creating prompt chains to break down and solve complex tasks.
- Using AI for data analysis, visualisation and insight generation.
- Customising models through advanced instructions and memory management.
- Introduction to APIs and workflow automation using tools such as OpenAI or Hugging Face.
Hands-on exercises
- Work through practical business cases: CV analysis (HR), SEO optimisation (Marketing), report summaries (Finance) or documentation generation (IT).
Audience
This course is intended for professionals seeking to improve their productivity with AI, including:
- marketing and communications teams looking to improve SEO and automate content creation;
- HR managers seeking to accelerate CV analysis and the drafting of job advertisements;
- finance and legal professionals who want to summarise complex reports quickly and automate monitoring of relevant developments;
- IT and data professionals using AI for code generation and technical documentation.
Prerequisites
The following prerequisites apply:
- Technical skills: confidence using computers and browsing the web.
- Basic knowledge: some initial exploration of an AI tool such as ChatGPT is helpful but not required.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
- Structured methodology: learn precise prompting rules (zero-shot and ReAct) so your results no longer depend on chance.
- Role-specific approach: work on practical cases tailored to your role in Marketing, Finance, HR or IT for immediate application.
- Automation focus: go beyond chatbot use to discover how to integrate AI into automated workflows through APIs.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.
Any brand names and logos mentioned in this course description (such as ChatGPT, Claude AI, Gemini and Midjourney) belong to their respective owners.
Their mention for educational purposes does not imply any commitment or partnership.