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Managing a banking agent network with digital finance (Agency Banking)
A banking agent network requires appropriate support and monitoring. Connect service distribution, agent support and risk management to structure your oversight. Develop an operational view of Agency Banking that supports customer relationship quality.
- Duration
- 5 days 35 hours
- Code
- FN001FR Code
Presentation
In today's financial sector, services are increasingly delivered digitally. Agency Banking uses a network of partner agents to extend services beyond physical branches. To make an agency banking project successful, it is essential to achieve a financial balance between the financial institution, agents and customers.
This comprehensive course provides the tools to manage your banking agent network successfully. It covers the project stages from strategy design to daily network management. You will learn to recruit, train and motivate agents, manage digital finance risks and optimise network performance. Through concrete case studies, you will implement best practices and adapt your project to your market's characteristics.
To assess your skills and validate your learning, an online questionnaire-based assessment is held at the end of the program. Passing gives access to an official certification attesting to your understanding of Agency Banking challenges.
Objectives
By the end of this Agency Banking course, you will be able to:
- develop a tailored business plan supporting the long-term profitability of the financial service for the company, agents and customers;
- implement a targeted recruitment strategy to select agents suited to each geographic area and service requirements;
- select agents rigorously by assessing their financial capacity and offering arrangements suited to their needs and potential;
- establish an effective liquidity management system to minimise financial transaction risks and ensure smooth transactions;
- train agents regularly to provide quality customer service and meet customer expectations.
Program
Module 1: introduction to digital finance
- Digital finance fundamentals and its ecosystem.
- The digital finance regulatory framework in the WAEMU/UEMOA region.
Module 2: deploying an agent network
- Identifying digital financial service challenges and opportunities.
- Developing deployment strategies suited to different contexts.
Module 3: recruiting and selecting agents
- Defining the ideal agent profile.
- Developing an effective recruitment strategy.
- Establishing a rigorous selection procedure.
Module 4: agent training and development
- The importance and key aspects of agent training.
- Creating a training program suited to agents' needs.
- Establishing agent monitoring and support arrangements.
Module 5: agent remuneration and motivation
- Developing an attractive, fair remuneration system.
- Implementing agent motivation mechanisms.
- Ensuring active network use and long-term profitability.
Module 6: liquidity management
- Liquidity management challenges in digital finance.
- Establishing an effective cash management system.
Module 7: risk management and fraud prevention
- Identifying and assessing digital finance risks.
- Categorising different types of risk.
- Implementing risk prevention and mitigation measures.
Module 8: network management and optimisation
- Each stakeholder's role in the financial ecosystem.
- Developing a viable business plan for the agent network.
- Establishing a dashboard to monitor network performance before and after the pilot phase.
- Adapting the business plan to market developments.
Audience
This course is intended for:
- bank employees wishing to acquire the skills to deploy and manage agent networks effectively, optimise costs and improve customer satisfaction;
- microfinance institutions seeking new distribution channels to extend their reach and better serve disadvantaged populations;
- mobile network operators wishing to offer innovative financial services and strengthen their market position;
- financial regulators seeking to understand agent network development challenges and contribute to suitable regulatory frameworks;
- fintech companies wishing to accelerate solution development through existing agent networks;
- funders seeking to support customers' digital finance initiatives and promote financial inclusion;
- independent consultants wishing to develop new skills to support clients' digital transformation projects.
Prerequisites
This course requires the following prerequisites:
- Basic finance, business management and marketing knowledge. An interest in new technologies is an advantage.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Quiz / multiple-choice questions
- Practical exercises
- Case study
Course highlights
• Recognised expert trainers in digital finance in French-speaking Africa.
• Active learning emphasising discussion and experience sharing.
• Group practical exercises to apply theoretical concepts and develop operational skills.
• Realistic case studies addressing concrete problems encountered by financial institutions.
• A personalised approach with question-and-answer sessions and trainer summaries.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.