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Marketing automation: automate your workflows
Your marketing campaigns become more consistent when repetitive activities are structured. Design workflows around customer journeys and organise their monitoring. Develop an automation approach that connects message relevance, data quality and commercial objectives.
- Duration
- 1 day 7 hours
- Code
- MKG010FR Code
Presentation
Marketing automation is now an essential lever for businesses seeking to optimise their marketing activities. Automating workflows improves efficiency, generates qualified leads and supports each prospect with a personalised approach throughout the buying journey. This short course develops your understanding of the tools and methods needed to implement effective, measurable automated campaigns.
Designed for professionals who need to build skills quickly, it takes you from understanding marketing concepts to creating complex, effective workflows. Through practical cases and workshops, you will use leading tools and apply best practices to your own marketing scenarios.
By the end of the programme, you will be able to create, measure and continually optimise your activities. This practical approach equips you to generate qualified leads, nurture your contact base and improve campaign performance from the day after the course.
Objectives
By the end of this marketing automation course, you will be able to:
- master marketing automation fundamentals and their practical benefits;
- select and configure the marketing automation tools best suited to your context;
- design, configure and launch automated campaigns covering the entire customer journey;
- implement relevant lead scoring and coordinate effective nurturing programmes;
- build a KPI dashboard, analyse results and formulate continuous improvement plans.
Program
Module 1: Mastering the fundamentals and configuring your tools
- Understanding the concept and benefits of marketing automation.
- Overview of available tools and platforms.
- Configure and use automation tools.
Module 2: Creating workflows and analysing performance
- Creating automated workflows for different scenarios.
- Mastering lead generation and qualification techniques.
- Lead scoring and nurturing strategies.
- Performance analysis and continuous improvement using KPIs and A/B testing.
- Analyse performance data to formulate recommendations and continually improve marketing activities.
Audience
This course is intended for anyone seeking to improve efficiency and develop marketing performance skills, including:
- marketing and communications managers seeking to integrate automation into their strategy to optimise campaigns and save time;
- product managers who want to understand how automated workflows can support product launches and customer follow-up;
- sales managers seeking to generate qualified leads, provide personalised nurturing and automate outreach to streamline their sales pipeline;
- entrepreneurs and freelancers who need tools to automate marketing processes and grow their business effectively and measurably.
Prerequisites
The following prerequisite applies:
- Basic digital marketing knowledge: a general understanding of core concepts and the main digital marketing channels is recommended to gain the full benefit of the course.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
- Case study
Course highlights
- Practical, results-focused approach: the course is designed for immediate application of your knowledge and skills. Workshops and exercises based on real cases give you the tools to start automating campaigns the very next day.
- Expert instructor: training is delivered by an experienced digital marketing professional who shares expertise and best practices to optimise your activities.
- Clear, practical learning materials: resources support you during the course and remain available for reference afterwards. They are designed as practical guides for everyday use.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.