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Mastering professional writing: techniques to persuade and engage
Your professional writing needs to be understood and prompt the right action. Structure information, choose an appropriate tone and make your messages more precise. Strengthen your ability to write clear, persuasive documents suited to their audience and purpose.
- Duration
- 2 days 14 hours
- Code
- COM02FR Code
Presentation
In professional life, writing is the art of expressing ideas, information and messages clearly, precisely and persuasively. It includes many types of content, such as emails, reports, project presentations, product descriptions, sales brochures and proposals.
Beyond conveying information, professional writing also aims to influence and persuade a specific target audience. This requires appropriate language and a logical structure, correct grammar and syntax, and a tone suited to the situation and audience.
This course helps you write content that meets your readers' needs and expectations, whether they are colleagues, customers, business partners or other stakeholders. You will learn to produce clear, concise messages by distilling their content and organising it effectively. This will help you feel more confident in your everyday written communication with contacts and customers.
Objectives
By the end of this course, you will be able to:
- develop a writing style suited to different contexts and audiences;
- use techniques to engage readers and convey messages effectively;
- apply proofreading and editing strategies to improve the quality of your writing.
Program
Module 1
- Different journalistic writing techniques.
Module 2
- The inverted pyramid method.
Module 3
- The 5 Ws and H: Who, What, When, Where, Why and How.
Module 4
- Prioritising information.
Module 5
- Key principles of professional writing.
Module 6
- Writing for the web: social media, search engine optimisation, newsletters and other formats.
Module 7
- Using digital tools to write professional content.
Audience
This course is intended for:
- business owners, entrepreneurs, communications and marketing managers, web writers, journalists and anyone wishing to improve their professional writing skills.
Prerequisites
No prerequisites are required.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.