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Mastering social media management with generative AI
Generative AI can enrich communication when supported by clear editorial direction. Prepare ideas and content suited to your audiences, then assess their relevance before publishing. Develop practices that support creativity without diluting your brand identity.
- Duration
- 1 day 7 hours
- Code
- IA010FR Code
Presentation
Social media has become an essential business communication channel. Standing out and engaging an audience requires consistently high-quality content. Artificial intelligence is transforming how we create and manage our online presence.
This course helps you master leading generative AI tools to optimise social media management. You will discover how AI can generate content ideas and write compelling posts, create engaging visuals and analyse campaign performance. You will also learn to select appropriate tools and integrate them effectively into your daily workflow.
This one-day programme enables you to develop an effective content strategy and strengthen your brand image on social media. It is intended for marketing and communications professionals and anyone seeking to optimise their online presence and save valuable time.
Objectives
By the end of this course, you will be able to:
- manage social media more effectively with AI;
- automate the creation of posts, comments and analyses;
- adapt your writing style to communication needs;
- use tools such as ChatGPT and Copilot to maximise content reach and impact.
Program
1. Exploring and understanding generative AI fundamentals
- What is generative AI?
- Different generative AI models.
- Practical content marketing applications.
2. Generating content ideas with artificial intelligence
- Techniques for finding trending topics.
- The foundations of an effective prompt.
3. Creating high-quality content
- Creating personalised, engaging posts from:
- a topic of your choice;
- a current affairs topic;
- a document;
- an image.
- Responding to comments and automating responses.
- Adapting tone and style to your audience, drawing inspiration from leading copywriters.
5. Creating engaging visuals
- Creating images with tools such as Midjourney and DALL-E.
- Creating infographics and short videos.
6. Analysing performance
- Using analytics tools to measure content impact.
- Optimising your strategy based on results.
Audience
This course is intended for:
- marketing professionals, community managers and entrepreneurs seeking to automate and improve social media management with generative AI tools.
Prerequisites
The following prerequisites apply:
- Core skills: logical reasoning, data analysis and basic computing knowledge.
- Tools:
- a computer connected to the internet;
- access to Microsoft Copilot (French page);
- access to ChatGPT.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
Explore the latest AI marketing tools, automate social media management and improve productivity; a 75% practical course focused on concrete exercises.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.