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Mastering Strategic Management from A to Z
Your strategy needs to guide concrete choices in an uncertain environment. Structure your diagnosis, clarify priorities and connect strategic direction to implementation. Develop a method to justify trade-offs and mobilise the organisation around a shared direction.
- Duration
- 3 days 21 hours
- Code
- MGMT05FR Code
Presentation
In a constantly evolving business environment, companies need strategic agility more than ever. This course provides the tools and methods to anticipate change, make informed decisions and prepare your company for new challenges.
You will learn to analyse your environment, define a clear vision for your company and implement a robust strategy while aligning your teams. You will also explore the latest strategic management trends and best practices used by successful companies.
This intensive 3-day program balances theoretical concepts, practical work and participant discussions. It provides an in-depth understanding of strategic management and its application in an executive committee context.
Objectives
By the end of this business strategy course, you will be able to:
- identify and define key strategic management concepts;
- understand the significance of strategic analysis for your company;
- describe the strategic analysis process;
- use strategic analysis tools;
- develop a strategy for business leadership.
Program
1. Understanding strategic management
- Strategic management fundamentals.
- Strategic terminology.
- Levels of strategy.
- The importance of the executive committee in setting the company’s strategic direction.
Practical work:
- complete an interactive questionnaire in small groups.
2. Analysing the environment
- Macro-environment analysis using PESTEL.
- Micro-environment analysis: assessing market trends and emerging opportunities.
- Tangible and intangible resources.
- Core competencies and competitive advantages.
Practical work:
- develop a SWOT matrix for your business services in small groups.
3. Defining strategic choices
- Different competitive strategies.
- Relevant criteria for selecting an effective strategy.
4. Formulating a strategy
- Defining a vision, mission and strategic objectives.
- Defining strategic priorities and key initiatives.
Practical work:
- formulate a strategy for your company in small groups.
5. Implementing your strategy
- Strategic action planning and resource allocation.
- Change management and team mobilisation.
- Company culture and effective strategy implementation.
- The role of leadership in promoting a culture aligned with strategy.
Practical work:
- present your strategic choices individually.
6. Evaluating and adjusting your strategy
- Balanced Scorecard (BSC) indicators and monitoring systems.
- Performance evaluation.
- Strategic adjustment mechanisms.
Practical work:
- develop your dashboard in small groups.
Audience
This course is intended for:
- business managers and team managers involved in implementing change;
- senior executives, CEOs, HR directors, finance directors and others;
- executive committee members.
Prerequisites
This course requires:
- experience in strategic decision-making and strong management skills.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Quiz / multiple-choice questions
- Practical exercises
Course highlights
Immediately applicable management tools and methods; small-group practical work and strategy sharing among participants.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.