Training for Sales Prospecting and Customer Relations

Sales prospecting and customer relations combines business development with the management of lasting customer relationships. Explore professional communication, networking, negotiation and the representation of your organisation. Oo2 training in this area uses practical activities to help professionals structure their prospecting and improve customer interactions.

Prospecting requires a clear definition of target customers and a consistent way to prepare, record and follow up exchanges. Customer relations adds the need to understand expectations, coordinate responses and maintain continuity between contacts. Reviewing feedback helps identify recurring concerns and improve the quality of communication. A structured approach supports cooperation between sales staff and other teams involved in delivering the customer experience.

Review the individual course programme to check its scope, prerequisites and relevance to your responsibilities.