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Sustainable marketing fundamentals
Your marketing can support sustainability commitments rather than simply communicate them. Connect your offering, customer expectations and impacts to build more coherent actions. Develop reference points for accurate communication and responsible marketing decisions.
- Duration
- 2 days 14 hours
- Code
- MKG003FR Code
Presentation
Sustainable marketing integrates environmental, social and economic considerations into business decisions. It aims to build consumer trust through products and services that are both environmentally responsible and socially supportive. This approach offers many opportunities for businesses, in brand image and financial performance alike.
This course provides a comprehensive learning path to master sustainable marketing fundamentals and implement an effective strategy. You will learn to define objectives, analyse your market, choose suitable tools and communicate your commitments transparently. Through practical exercises and real-life case studies, you will explore best practices and develop creativity. You will also examine the importance of engaging teams and partners to build a more sustainable future.
Our sustainable marketing course offers an opportunity to develop your career with the knowledge and tools to meet the expectations of today's and tomorrow's consumers.
Objectives
By the end of this sustainable marketing course, you will be able to:
- develop an in-depth understanding of sustainable marketing concepts, principles and tools and apply them effectively in a professional context;
- develop marketing strategies aligned with Sustainable Development Goals to create value;
- anticipate and proactively address environmental, social and economic challenges associated with your company's activities;
- encourage sustainable practices within your organisation by fostering an engaged, responsible culture.
Program
Module 1: introduction to sustainable marketing
- What is sustainable marketing?
- Why adopt a sustainable approach?
- Key trends and current challenges.
Module 2: building a sustainable marketing strategy
- Methods for placing sustainability at the heart of your strategy.
- Analysing challenges and opportunities.
- Inspiring case studies of successful businesses.
Module 3: using tools to take action
- Assessing the impact of your actions with key performance indicators (KPIs).
- Obtaining certifications and labels to stand out.
- Communicating sustainability commitments effectively.
Module 4: practical implementation and engagement
- Designing impactful marketing campaigns.
- Raising awareness and engaging teams and partners.
- Internal and external communications to strengthen your image.
Audience
This course is intended for:
- marketing professionals wishing to update their knowledge and integrate sustainability into their strategies;
- CSR managers seeking to deepen their marketing knowledge and develop practical actions to promote their company's commitments;
- business leaders wishing to make informed sustainability decisions and guide their business towards a more responsible strategy;
- marketing or management students seeking theoretical and practical sustainable marketing foundations for their future careers;
- sustainability consultants looking to expand their services with sustainable marketing support;
- anyone wishing to adopt a more responsible approach, including employees, entrepreneurs and engaged citizens.
Prerequisites
No specific skills or professional experience are required for this course.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
- Case study
Course highlights
• A program combining theoretical lessons, practical exercises and case studies.
• Rich content covering sustainable marketing trends, including the circular economy, corporate social responsibility and responsible communications.
• Lessons on using life cycle analysis tools, designing sustainable marketing campaigns and measuring the impact of your actions.
• Personalised support throughout, with regular assessments to monitor progress and help you achieve your objectives.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.