Training for Sales and Negotiation

Sales and negotiation training develops the methods used to understand customer needs, present an offer and reach an agreement. Explore negotiation preparation, objection handling and sales conversations, including telephone and social selling where covered by the selected course. These subjects support both new sales professionals and experienced practitioners refining their approach.

A productive sales discussion starts with preparation and a clear understanding of the customer's context. Listening and questioning help identify needs before an offer is presented. Negotiation then requires attention to priorities, possible trade-offs and the conditions of an agreement. Reviewing exchanges and following up commitments supports a consistent approach across the sales cycle and helps professionals learn from both successful and unsuccessful discussions.

Review the individual course programme to check its scope, prerequisites and relevance to your responsibilities.