Developing Retail Banking Relationships
Your customers expect banking advice suited to their circumstances. Connect their needs with available products and services, prepare your conversations and build trust. Develop a commercial approach that combines relevant advice, effective follow-up and an understanding of individual customers' expectations.
- Duration
- 4 days 28 hours
- Code
- FMB11FR Code
Presentation
Banking courses develop the knowledge and skills needed across the banking profession. This four-day course focuses on developing banking relationships with individual customers.
Note: additional modules on compliance, professional ethics and risk prevention, and on understanding the customer, can be added on request.
Objectives
Practical learning objectives:
- Understand banking savings, investment and financing products.
- Identify customer needs and respond with an appropriate offer.
- Integrate risk considerations into the commercial approach.
Program
BANK SAVINGS AND INVESTMENT PRODUCTS
The savings market
- Individual customer needs and types of savings.
- Market shares and market developments.
Instant-access bank savings
- Savings accounts.
- Comparative advantages.
Fixed-term bank savings
- Savings certificates and bank-issued notes.
- Term deposit accounts.
- Bank savings plans.
- Comparative advantages.
Financial markets and products
- How financial markets operate.
- Securities.
- Collective investment management for third parties.
- Discretionary portfolio management.
- Investment advice.
Insurance products
- Savings insurance and damage insurance.
- Legal aspects of insurance contracts.
- Selling insurance products.
Risk and bankers' obligations
- Confidentiality obligations.
- Information and advice obligations.
- The duty of non-interference.
- Due diligence and reporting obligations: anti-money laundering and counter-terrorist financing.
BANK FINANCING
Individual customer needs and bank financing
- Cash flow needs.
- Purchasing consumer goods.
- Purchasing durable assets, including property.
- Business-related needs.
Offers from credit institutions
- Cash flow and consumer loans.
- Property loans.
- Business financing.
Assessing and monitoring credit applications
- Preparing applications and making decisions.
- Monitoring and handling repayment issues.
Risk and bankers' obligations
- Creditworthiness risk.
- Information and advice.
PRUDENTIAL RULES
The capital adequacy ratio
- Introduction to the Basel standards.
Other prudential rules
Audience
This course is designed for employees of banking institutions who work with individual customers.
Prerequisites
There are no prerequisites.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.
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