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Communication and journalism: making an impact online
Online attention depends on a clear angle and well-organised information. Adapt your writing and formats to digital habits to make your content more accessible and relevant. Strengthen your journalistic practice by understanding how people read online.
- Duration
- 2 days 14 hours
- Code
- COM11FR Code
Presentation
With the rise of the Internet, most information is now read online rather than on paper. Journalists therefore need to adapt to digital media to continue their work. This course teaches you to handle online communication effectively and give your digital content greater impact.
Objectives
Present your website content more effectively to improve its performance.
Program
- The characteristics of digital information and communication: continuous updates, multiple media including text, audio and video, interactivity and links.
- Writing with online reading habits in mind: what engages readers and what slows or stops reading.
- Writing for the web: establishing and following editorial policy, choosing formats such as conventional articles, slideshows and video, digital-specific formats and writing styles.
- Editing for the web: writing to be read, elements readers scan first and their functions, and the principles and effects of search engine optimisation.
Practical exercises to support the theory
Audience
- Communications managers and contributors to corporate website content.
- Journalists.
Prerequisites
Strong writing skills and a good command of basic computer tools.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.