fr
en
Community management: develop your digital influence
Your social media presence needs a clear purpose. Define an editorial approach, choose appropriate formats and organise community interactions. Make publications more consistent and use indicators to refine your actions.
- Duration
- 2 days 14 hours
- Code
- MKG016FR Code
Presentation
With rapid growth in social media use worldwide, these channels are powerful, essential tools for promoting brands, building reputations and increasing sales.
Although social media has an organisation-wide impact, should you invest in every platform? What are the advantages and limitations of AI-based management tools? How should you define initial objectives, choose an audience and create content that is relevant and impactful? How often should you post, and how can you measure results?
This 2-day course develops the practical skills to create, engage and retain online communities on Facebook, Instagram, LinkedIn or TikTok. Discover the community manager role.
Objectives
Target competency:
- Create, engage and retain an online social media community.
Learning objectives:
- Design, implement and manage a social media strategy.
- Master community management fundamentals and tools.
- Engage and retain communities on Facebook, Instagram, LinkedIn or TikTok.
- Monitor and measure performance.
Program
1. Introducing the community manager role
- Daily community management responsibilities.
- The community manager's place within an organisation.
- What is a community?
- Key worldwide social media usage figures.
- Available social networks.
2. Designing and implementing a social media strategy
- Analysing and defining objectives.
- Identifying target groups and audiences.
- Competitor benchmarking.
- Selecting social media channels for investment.
- Defining an editorial strategy.
- Defining performance criteria and KPIs.
- Planning, monitoring and measuring performance.
3. Engaging and developing communities
- Assessing your online reputation.
- Implementing activation strategies.
- Moderating and managing private messages and comments.
- Implementing digital advertising and audience targeting.
- Integrating artificial intelligence (AI) into community management.
Audience
This course is intended for:
- Marketing and communications managers.
- New community managers seeking to deepen their skills.
- Anyone preparing for a community management role.
Prerequisites
This course has no prerequisites.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
Practical exercises with assessment of learning, experience-sharing sessions and exploration of modern community management tools and strategies.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.