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Designing and implementing a 360° communications strategy
Your messages have greater impact when every channel serves the same objective. Structure a 360° communications strategy, define your audiences and coordinate your actions. Develop a framework for consistent communications and assess their contribution.
- Duration
- 3 days 21 hours
- Code
- COM03FR Code
Presentation
In a constantly evolving media landscape, where AI is driving significant change, communicating effectively is essential to maintaining your organisation's visibility and relevance. A 360° communications strategy uses multiple channels to deliver a consistent, unified message to a target audience.
This course will provide the foundational skills needed to develop and implement a comprehensive communications strategy that is coherent and impactful across different channels. The lessons cover every aspect of multichannel communications, from design and execution to analysis and optimisation.
Through discussions and case studies, you will explore best practices and effective methods. Practical exercises will then give you the opportunity to develop your annual 360° communications plan.
Objectives
By completing this course, you will achieve the following learning objectives:
- accurately assess your communications needs;
- develop a coherent, effective annual 360° communications plan aligned with your objectives and target audiences.
Program
Day 1: introduction to 360° communications
- What does 360° communication mean today?
- 360° communications channels and tools: advertising, public relations, digital marketing, artificial intelligence, traditional communications, etc.
- Methods for assessing communications within a business.
- Practical work:
- 360° communications assessment for an individual project or your company;
- group discussions and experience sharing.
Day 2: developing an annual 360° communications plan
- Methods for defining communications objectives.
- Different communications strategies:
- choosing channels: online or offline;
- creating impactful messages.
- Practical work:
- drafting the outline of your communications plan;
- group discussions to refine your plan.
Day 3: evaluating your annual 360° communications plan
- Methods for evaluating and measuring impact.
- Practical work:
- presenting your annual 360° communications plan to all participants;
- each participant presents their annual communications plan;
- group discussions and experience sharing.
Audience
This course is intended for:
- marketing professionals, communications managers, business leaders, entrepreneurs and anyone wishing to improve their communications skills.
Prerequisites
There are no prerequisites for this course.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
- Case study
Course highlights
Use specific tools and techniques to assess communications and develop an individual annual communications plan. Interactive practical exercises and case studies.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.