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Designing and implementing your sales strategy
Sales and marketing activities have greater impact when they share a common direction. Clarify your target audiences, positioning and priorities to build a plan aligned with business objectives. Develop a framework for allocating effort and evaluating your choices.
- Duration
- 3 days 21 hours
- Code
- MNC02FR Code
Presentation
A sales strategy is an action plan developed by a company to achieve its sales and growth objectives. It generally involves an in-depth analysis of the market, competitors, customers and economic trends. Ultimately, it is a set of operational decisions designed to maximise the company's sales and profits.
Our 3-day course introduces you to the realities of the business world. You will learn to analyse markets, understand customer expectations and anticipate economic trends. Beyond analysis alone, you will learn to turn this information into concrete strategic decisions.
Whether you are an experienced manager or an ambitious sales executive, this programme provides the tools to develop and implement an effective sales strategy. Practical exercises, assessments and case studies support these sales management lessons.
Objectives
Target competencies:
- Understand, develop and implement your sales strategy.
Learning objectives:
- Understand and apply the foundations of a strategic sales plan.
- Implement effective operational strategies.
- Manage and monitor the results of your sales strategy.
- Optimise sales team management.
- Integrate innovation into your sales practices and plan for sustainable growth.
Program
Day 1: developing a sales strategy based on your company's strategy
- What is your company's strategy?
- Analysing market needs and expectations in your sector.
- Analysing the strengths and weaknesses of your sales activity.
- Understanding your company's market positioning.
- Translating your company's strategic objectives into a sales action plan.
Day 2: turning strategy into a sales action plan
- Deploying your strategy to optimise sales.
- Assigning objectives to teams and individuals.
- Defining actions to achieve the expected results, including human and financial resources.
- Defining and launching your sales action plan.
- Improving management and leadership within sales teams to optimise sales processes.
Day 3: managing and monitoring your sales action plan
- Defining key performance indicators (KPIs).
- Monitoring variances and responding effectively through management action.
- Using customer relationship management (CRM) tools effectively.
- Encouraging innovation in your sales strategies and offerings.
Audience
This course is intended for:
- anyone responsible for managing sales, including sales directors and sales managers.
Prerequisites
No specific skills are required, although sales management experience is recommended.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Quiz / multiple-choice questions
- Practical exercises
- Case study
Course highlights
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.