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Developing Business through Social Media
Social media can open business conversations, provided you target the right people. Structure your presence, showcase your expertise and prepare your outreach. Develop a social selling approach that connects visibility with useful professional relationships.
- Duration
- 4 days 28 hours
- Code
- MK08FR-RS Code
- CPF
- CPF eligible CPF
Use your CPF entitlement to fund this course
This course is eligible for funding through the French Compte Personnel de Formation (CPF).
Presentation
This course develops the skills needed to build a successful business strategy on social media. Whether you lead a microbusiness or SME, are a sole trader, or manage communication and marketing, promoting products or services on social media represents a genuine business opportunity.
The program provides a comprehensive set of techniques and tools to create professional pages that engage customers and make an impact. A further strength of this social media marketing course is that it develops the basic skills to write quality content using copywriting techniques and create eye-catching visuals with Canva.
After completing this CPF-eligible certification course, you will be able to use social media to grow your business. You can also earn the professional certification “Développer l'activité commerciale par les réseaux sociaux” — developing business through social media (see the Certification tab for details) — awarded by Alternative Digitale and registered in France Compétences’ Répertoire Spécifique under RS7643.
Alternative Digitale is a certification body specialising in supporting businesses as they strengthen digital skills.
Objectives
By the end of this course, you will be able to:
- understand the role of social media in business development;
- understand and compare major social networks such as Facebook, Instagram, TikTok and LinkedIn;
- define SMART business objectives for your organisation;
- develop a responsible social media communication strategy that incorporates accessibility and environmental considerations;
- create or enhance a business account on selected social networks;
- create an editorial calendar consistent with your social media strategy;
- design engaging written content and visuals, including with generative AI tools;
- create engaging, original promotional videos;
- define and track key performance indicators (KPIs) using a dashboard;
- analyse KPIs to measure the relevance of your actions and continuously adjust your social selling strategy;
- prepare for and obtain the “Développer l'activité commerciale par les réseaux sociaux” certification.
Program
Day 1: defining your social media strategy according to your business objectives
- The role of social media in your organisation’s business development.
- Comparative analysis of social networks: Facebook, Instagram, TikTok, LinkedIn and others.
- Defining the SMART business objectives to achieve.
- Developing a responsible social media strategy that incorporates accessibility and environmental considerations.
- Creating an editorial calendar based on your social media strategy.
Practical work
- analyse and select the most relevant social networks for your organisation;
- develop an initial outline of your social media strategy.
Day 2: creating content for your social media strategy
- Using Canva to create compelling editorial content and appropriate visuals.
- Designing written and visual content with generative AI tools.
- Creating attractive, original promotional videos suited to the targeted social networks.
Practical work
- create editorial content, visuals and advertising videos for your organisation’s page.
Day 3: implementing your social media strategy
- Creating or enhancing a business account on the targeted social networks.
- Defining and tracking key performance indicators (KPIs) using a dashboard.
- Using indicators to measure performance and evaluate social selling effectiveness.
Practical work
- configure and optimise your social accounts, then launch test campaigns;
- analyse the performance of the content and campaigns implemented.
Day 4: reviewing and developing your social media strategy
- Review of the concepts and strategies covered during the first three days.
- Assessment advice and tips.
Practical work and group reflection sessions
- each participant individually writes a social media strategy tailored to their business development project and incorporating newly acquired knowledge;
- participants take turns presenting their social media strategy to the class;
- collective feedback from the instructor and other participants provides suggestions, corrections and reflections to optimise each person’s plan.
Audience
This course is intended for:
- microbusiness and SME leaders and sole traders, the primary audience of the certification framework;
- employees responsible for communication and marketing who want to develop the same skills without necessarily seeking individual certification;
- self-employed professionals who need new skills to develop their business on social media.
Prerequisites
This certification course requires:
- Digital knowledge: general knowledge of digital tools and social networks.
- A business project: a social media business development project through which to apply the acquired skills alongside the course.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
- CPF-eligible training: accessible funding for a marketing certification course.
- Digital skills development: operational mastery of social media communication, from generative AI tools to KPI analysis.
- A practical approach: practical work at every stage, with a personalised social media plan written at the end of the course.
- Recognised certification: the “Développer l'activité commerciale par les réseaux sociaux” certification, which has certified more than 2,600 professionals since 2023.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.