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Getting started in e-commerce: the fundamentals

Your e-commerce project needs to connect your offer, customer experience and operations. Clarify the decisions required to build a coherent business and prepare implementation. Develop the knowledge to work with suppliers and monitor actions supporting online growth.

Program PDF
3 days 17 hours
MKG005FR Code

Presentation

In France and worldwide, e-commerce is expanding rapidly. The crisis changed consumption patterns, making online purchasing essential: 4 in 10 internet users increased their purchases during the previous year, bringing approximately 1.5 million customers to the sector. But how do you launch an e-commerce business successfully? Although the approach may seem simple, success is not straightforward. Competition makes fundamental skills essential.

This 3-day course teaches you to manage or develop an e-commerce website. You will discover the tools needed to establish an online shop and examine each stage and the processes to implement. You will also become familiar with core functions such as logistics, payments and stock monitoring.

Open to all with no specific requirements, this course provides the foundations for delivering an e-commerce project and the benefits of Qualiopi-certified training.

Objectives

This Getting started in e-commerce: the fundamentals course will enable you to:

  • Understand e-commerce trends and available solutions.
  • Use the features of your organisation's e-commerce solution.
  • Understand the creation and development stages of a viable e-commerce project.
  • Use appropriate techniques and tools to increase online visibility.
  • Develop your e-commerce activity through social media.
Last update: 24/09/2026