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Influencer marketing: promoting your brand with influencers

An influencer campaign should be consistent with your brand and audience. Clarify objectives, select partners and organise collaboration to develop relevant activities. Build a framework for tracking results and assessing each campaign's contribution.

Program PDF
2 days 14 hours
MKG009FR Code

Presentation

In a world where social media shapes digital communication, influencer marketing has become an essential way to increase visibility and reach highly targeted audiences. This intensive two-day course gives you the tools to design, manage and optimise an influencer campaign from start to finish. Learn to turn a simple collaboration into a strategic, lasting and measurable partnership.

With its focus on practice and results, the program takes you from familiarity with social media to a comprehensive command of influencer marketing. Work through the crucial stages, from identifying the most suitable profiles to negotiating partnerships and designing impactful content.

By the end of the course, you will know how to launch, monitor and analyse campaign performance. This interactive approach develops the skills needed to maximise return on investment and optimise future activities.

Objectives

By the end of this influencer marketing course, you will be able to:

  • understand influencer marketing fundamentals and their benefits for your brand;
  • select influencers who best match your brand and audience;
  • define and implement a collaboration strategy for effective partnerships;
  • design engaging content with influencers to maximise impact;
  • launch and monitor campaign performance in real time;
  • measure return on investment (ROI) and optimise future activities for lasting results.
Last update: 24/09/2026