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Recruiting through social media
Your future colleagues may not be actively job-hunting. Use social media to make opportunities visible, identify profiles and start relevant conversations. Structure recruitment around targeting, outreach and a positive candidate relationship.
- Duration
- 1 day 7 hours
- Code
- RH007FR Code
Presentation
In human resources, social media is a valuable channel for employer branding, job advertising, researching candidates and direct outreach. Platforms such as LinkedIn and Viadeo have become essential to recruitment. Indeed, 85% of organisations use these channels to recruit managers and other employees.
This HR course teaches you to use professional social networks for effective recruitment. You will explore their uses and features to build a recruitment strategy. How to write a vacancy and identify suitable profiles are among the questions addressed across the 5 modules of this course for HR directors and managers.
Varied methods and learning resources support an agile, dynamic learning experience.
Objectives
This social media recruitment course will enable you to:
- Use tools on networks such as LinkedIn and Viadeo.
- Exchange messages and write relevant posts.
- Use methods to increase social media visibility.
- Develop a communication and recruitment strategy.
- Use PowerPoint visuals such as diagrams, photos and videos.
- Manage and maintain your candidate pool with HR tools.
Program
Module 1: understanding social networks for recruitment
- Types of professional and personal networks: LinkedIn, Viadeo, etc.
- Characteristics and benefits of each channel.
- Involving employees in the approach.
Module 2: building social media visibility and employer branding
- Self-assessment of employer brand content and online presence.
- Corporate and social communication.
- Presenting the essential information candidates expect.
- Working with employee digital ambassadors.
Module 3: adapting your recruitment strategy to social media
- Developing and planning outreach: who, where, when, how and with which tools.
- Recruiting through mainstream networks: Facebook and Twitter.
- Targeting candidates on LinkedIn.
- Selecting free and paid advertisements.
- Cross-channel communication.
Module 4: writing persuasive messages to attract candidates
- Selecting relevant headlines and keywords.
- Adapting tone and style to your employer brand and candidate profiles.
Module 5: managing responses and selecting profiles
- Setting up efficient back-office response handling.
- Managing your candidate pool.
Audience
This course is intended for:
- HR directors, HR managers and recruitment agencies seeking to recruit through social media.
- Anyone wanting to understand HR in a digital environment.
Prerequisites
This social media recruitment course has no prerequisites.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Quiz / multiple-choice questions
Course highlights
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.