fr
en
Selling through social media
Social media can open sales conversations when you target the right people. Structure your presence, demonstrate expertise and prepare outreach. Develop a social selling approach that connects visibility with useful professional relationships.
- Duration
- 1 day 7 hours
- Code
- VEN13FR Code
Presentation
Social media has become a major sales tool. LinkedIn, Twitter and Facebook are among the first information sources people consult before purchasing. An effective social media marketing strategy can therefore be a powerful sales catalyst.
This course explores social selling and its practical implications. You will discover social network sales features and learn to use them more effectively. Content strategy, sales techniques and professional branding are central themes throughout the course.
The course helps you influence prospective customers' purchasing decisions during their consideration stage, using relevant social media tools and methods.
Objectives
This social media selling course will enable you to:
- Understand the meaning and scope of social selling.
- Explore social networks and identify the most relevant ones.
- Communicate and interact on social media.
- Use prospecting methods to optimise commercial visibility.
Program
Module 1: understanding social networks
- Social selling concepts and strategic approaches.
- Digital transformation in sales.
- Social media visibility strategies.
- Sales features on LinkedIn, Facebook, Twitter and Instagram.
- Identifying target customers.
- Content strategies for social selling.
- How content algorithms work.
Module 2: developing your professional brand
- Choosing words and visuals.
- Identifying digital influencers.
- Identifying relevant online communities.
- Sponsored content and advertising.
- Measuring activities and analysing social selling KPIs.
- Mistakes to avoid.
Audience
This course is intended for:
- Sales managers, sales teams and marketing professionals seeking to sell online.
- Marketers and digital marketers seeking stronger marketing–sales collaboration and improved productivity.
Prerequisites
This social media selling course has no prerequisites.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Quiz / multiple-choice questions
Course highlights
Individual and group exercises, exploration of social networks and sales strategies, experience sharing and learning materials including course notes, exercises, quizzes and answers.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.