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Becoming an Ambassador for Your Company
Every professional interaction contributes to your company’s image. Clarify the messages you need to convey and adapt your approach to your audience to represent your organisation consistently. Develop your ambassador role while keeping your interactions authentic.
- Duration
- 2 days 14 hours
- Code
- REC011FR Code
Presentation
A company ambassador is someone appointed to represent a company to various stakeholders, including customers, partners, investors, the media and even employees. The role goes beyond promoting products or services: it also involves communicating the company’s values, culture and vision authentically and engagingly.
Learning to become an effective ambassador for your company is a valuable asset. This course improves your communication, public relations and marketing skills, supporting your personal and professional development. Simulation exercises throughout the course also help you feel more confident and capable in the role.
Ultimately, this ambassador training program helps you strengthen stakeholders’ trust in your company and consolidate your relationships with them, positively affecting your performance and job satisfaction.
Objectives
Learning objectives
- Present your company to external stakeholders.
- Develop your ability to represent your company through everyday actions and words.
- Enhance your image and style through everyday behaviour and speech.
- Practise interpersonal communication and master each of its stages.
- Build a positive message by mastering improvisation techniques.
- Manage stressful or conflict situations with a customer or audience.
Program
Module 1: understanding the company ambassador’s role
- Presenting your company and your market.
- Identifying your company’s values and figures.
- Your company’s external brand image.
- Your vision of your company and how to communicate it as an ambassador.
- The role and function of an ambassador.
- A method for introducing yourself in 30 seconds.
Module 2: integrating public communication
- The communication model.
- Public communication fundamentals.
- The components of non-verbal communication in public speaking.
- Controlling small gestures that reveal discomfort.
Module 3: understanding your customers’ social profiles
- The different profile types.
- Identifying the profile of the person you are speaking to.
- Communicating in a way that respects their profile.
- Good and poor practices in public communication.
Module 4: enhancing your external image and style
- Decoding the image you project and the image others perceive.
- Affirming your speaking style.
- Choosing clothing: colours, shapes and materials.
- Personal marketing: being assertive.
Module 5: increasing your message’s impact and optimising your presentation
- Choosing an objective and staying on course.
- Accounting for the context and environment.
- Understanding what is at stake.
- Concluding your speech effectively.
- Managing your speaking time.
- Choosing presentation aids.
- Using relevant notes.
Module 6: motivating the person you are speaking to and your audience
- Using resources.
- Listening, rephrasing and answering questions.
- Avoiding trick questions.
- Encouraging your audience to ask questions.
- Techniques for motivating people and generating enthusiasm.
Module 7: using spoken improvisation techniques and improving your voice
- The fear of going blank.
- Principles to follow.
- Techniques for calm improvisation.
- Eliminating verbal habits and filler sounds such as “um”.
- Experimenting with voice and diction techniques.
Module 8: managing stress in difficult situations
- Obstacles: understanding why they arise and how to handle them.
- Main objections: preparing appropriate responses.
- Managing a tense situation with an audience or customer.
- Stress management.
- Alternative ways to avoid customer traps.
- Learning to present your company and its offering in terms of customer benefits rather than technical features.
Audience
This course is intended for:
- managers and employees in any sector who need to develop their business-facing approach, master spoken and public communication, and present their company’s vision, strategy, values and key figures.
Prerequisites
This course on becoming a company ambassador has no prerequisites.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
Lessons focused on experience sharing, discovering new communication techniques and numerous simulation exercises.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.