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From Business Idea to Formal Enterprise
Your idea needs to become a clear value proposition and a coherent model. Structure your assumptions, test them against market needs and identify decisions that need validation. Develop an approach that turns intuition into a better-supported entrepreneurial project.
- Duration
- 5 days 35 hours
- Code
- EB-001-FR Code
Presentation
Turning a business idea into a formal enterprise is an exciting journey with many obstacles. This course offers structured guidance from the inception of your concept to business launch. Learn to turn your vision into a concrete, viable project, assess its potential and build a sound business model.
The program guides you through key stages: validating your idea, conducting in-depth market research, establishing your company’s legal and administrative structure, developing operational and financial models, and preparing to seek funding. Practical workshops throughout the course let you work directly on your project, receive personalised advice and leave with the tools to succeed.
Join us and begin your entrepreneurial journey. Connect with professionals and other passionate entrepreneurs, receive personalised guidance throughout the process and gain the tools to get your venture off the ground.
Objectives
By the end of this business creation course, you will be able to:
- master a complete methodology for structuring and completing business creation stages, from idea to launch;
- define and formalise your venture’s scope, specifying key elements such as product or service, target market and value proposition;
- understand and articulate the logic and consistency of marketing, human resources and financial aspects of your future business, linking these areas;
- present your project convincingly to investors, partners and other stakeholders, and identify appropriate funding sources.
Program
Module 1: validating and assessing your entrepreneurial project
- Clarifying your ideas and entrepreneurial vision.
- Assessing market needs and existing demand for your offering.
- Assessing the fit between your skills, resources and project requirements.
- Conducting a SWOT analysis to identify project strengths and weaknesses and external opportunities and threats.
Practical workshop:
- Assess the first version of your business plan.
Module 2: measuring your project’s commercial appeal
- Using digital teasers to generate interest and test project appeal with your target audience.
- Applying a step-by-step method to test and progressively refine your offering with potential customers.
- Conducting in-depth market research to understand customers, competition and trends.
Practical workshop:
- Assess your business plan’s commercial potential.
Module 3: establishing the legal and administrative framework
- Comparing business legal forms, including sole proprietorship, EURL and SASU, and selecting the structure suited to your project.
- Understanding company valuation and share allocation among partners.
- Identifying the appropriate tax regime for your activity and forecast revenue.
- Designing a company name, logo and visual identity.
- Completing business creation administrative procedures.
- Completing tax and social registration procedures.
- Understanding trademark registration and intellectual property protection procedures.
- Benefits of joining an approved management centre (CGA) for accounting and tax support.
- Understanding employment law fundamentals and employers’ contractual and social obligations.
Practical workshop:
- Analyse and adapt your business plan’s legal framework.
Module 4: developing the operational and financial model
- Building a complete, detailed business plan.
- Defining your product or service offering, its characteristics and competitive advantages in detail.
- Developing an effective marketing and sales strategy, including the marketing mix, competitor analysis, comparative advantage, digital communication and e-commerce strategy.
- Choosing the team structure, partners, suppliers and physical resources needed for business operations.
- Producing realistic financial projections, including forecast income statements, balance sheets, budgets and cash flow plans.
- Calculating funding requirements to launch and develop the business.
Practical workshop:
- Develop your business plan’s operational and financial model.
Module 5: seeking funding and presenting your project
- Designing a compelling pitch for different funding opportunities, including investment funds and competitions.
- Discovering crowdfunding platforms and techniques for successful campaigns.
- Exploring funding from friends and family, or “love money”.
- Understanding eligibility criteria and steps to obtain a bank loan.
- Defining key criteria for selecting skilled, complementary business partners.
Practical workshop:
- Prepare and simulate pitches presenting your project.
Audience
This course is intended for:
- Aspiring business founders: students, recent graduates and career changers with an idea they want to turn into a viable business. Build solid foundations for structuring your project, from market research to the business plan, and meet other entrepreneurs.
- New business founders or buyers: if you have recently launched and want to grow, receive personalised guidance to consolidate your business model, optimise financial management and develop an effective growth strategy.
- Entrepreneurship enthusiasts: whatever your background, develop entrepreneurial skills by discovering key business creation stages, essential tools and pitfalls to avoid.
Prerequisites
This course requires no specific experience or skills.
Teaching and assessment methods
- Initial skills assessment
- Training materials provided to participants
- Continuous assessment throughout the course
- End-of-course feedback questionnaire
- Combination of theory and practical application
- Attendance records
- Post-course follow-up evaluation
- Practical exercises
Course highlights
- A step-by-step method for launching your business: a complete roadmap from your initial idea to a robust business plan ready to present to investors.
- Personalised guidance for a unique project: the course adapts to your specific needs, with individual support, tailored advice and appropriate tools from expert instructors.
- Practical, immediately applicable skills: go beyond theory through exercises covering market research, business planning, marketing strategy, pitch writing and more.
- A network to grow and connect with the right people: join a community of future entrepreneurs, experts and sector professionals. Expand your network, exchange with other founders, find potential partners and receive valuable support to launch and grow your business.
Dates and sessions
Choose the date and delivery format that suit you.
No upcoming sessions are currently available.