Introduction to the Business Model Canvas

DAY #1
Introductions, participant discussion and identification of levels and expectations.

Fundamental concepts

• Introduction to the business model.
• Presentation of the day's central case.
• Business model innovation through examples.
• Understanding strategy, business model, marketing and operations.
• Strategic positioning: choosing not to appeal to everyone.
• Strategy tools: BCG, market research, McKinsey, Blue Ocean Strategy, PESTEL, SWOT and others.
• Introduction to the Strategy Canvas.

Workshop: Conduct competitive benchmarking based on a practical case.

The creative process

• The creative process.
• Exploring several creativity techniques.

Workshop: Generate ideas using a creativity technique.

Managing value

• The importance of managing priorities.
• Prioritisation techniques.
• The concept of value and value-based management.

Workshop: Learn to prioritise items according to their value through a game.

The value proposition

• Customer segmentation and representation using personas.
• The product adoption curve.
• Models for expressing an effective value proposition.

Workshop: Write a value proposition for your target audience.

Finding product/market fit

• Step into your target audience's shoes with the Empathy Map.
• Seek a fit between an offering and its audience using the Value Proposition Canvas.
• Identify the coverage and consistency of an offering.

Workshop: Connect the offering to its target audience with the Value Proposition Canvas.

DAY #2

Business model innovation

• The history of business models.
• Michael Porter's value chain.
• Alexander Osterwalder's Business Model Generation.
• Discovering the Business Model Canvas.
• Business model examples using the Business Model Canvas.

Workshop: Define a business model using the Business Model Canvas.

Innovating your business model

• Questions to revisit to challenge your business model.

Workshop: Improve the Business Model Canvas developed in the morning.

Presenting your business model

• Master the art of pitching.
• Understand the challenges of the pitch.
• Design impactful visual materials.
• Present your idea to validate it, sell your project, obtain resources or form partnerships.

Workshop: Present your business model in 2 minutes.

Innovation methods

• Agile methods.
• Design Thinking.
• Lean Startup.

Workshop: Rediscover the experience of giving a gift in pairs.

• Bibliography.
• Course summary and evaluation.
• Provision of course materials in PDF format.

Quiz: Check your understanding of the business model.