Introduction to Lean Startup

DAY #1

Course presentation, participant introductions and identification of levels and expectations.

Positioning yourself in the market

• Understand strategy, business model and marketing concepts.
• Conduct competitive benchmarking with the Strategy Canvas.
• Understand strategy tools: market research, matrices, PESTEL, SWOT and others.
• Innovate the business model.
• Express an effective value proposition.

Workshop: Write the value proposition.

Defining stakeholders and value

• Segment the market and represent the target audience.
• Define a product, a service and the market.
• Understand value-based management and prioritisation.
• Put yourself in the user's position to understand their feelings and experiences.

Workshop: Represent the ideal user using personas and the Empathy Map.

Understanding the Lean Startup method

• Discover Lean Startup.
• Learn about Customer Development.
• Define the pivot: the pivot equation and trigger criteria.
• Understand the difference between an MVP and a prototype.
• Visualise the different possible MVPs.
• Choose the right MVP according to the Lean Startup project's stages.
• Find the best product/service model with the Lean Canvas.

Workshop: Define the outline of your application project using the Lean Canvas.

Finding product/market fit

• Find the fit between an offering and its audience using the Value Proposition Canvas.
• Identify the coverage and consistency of an offering.

Workshop: Connect your application to its target audience using the Value Proposition Canvas.

Conducting an interview

• Adopt the right approach.
• Ask the right questions.
• Design a problem interview and a solution interview tailored to the target audience.
• Identify when to stop.

Workshop: Write and conduct a solution interview to check your assumptions.

Checking the offering's value

• Discover the AARRR framework to increase user engagement.
• Define success criteria and implementation methods.
• Measure progress using the Validation Board.

Workshop: Check your assumptions with the Validation Board.

DAY #2

Imagining creative solutions

• Understand the creative process.
• Explore several creativity techniques.
• Make choices and prioritise by value.
• Use brainstorming.
• Use card sorting and affinity diagrams.
• Represent the user journey.

Workshop: Imagine your application's user journey with a Customer Journey Map.

Building an MVP: minimum viable product

• Understand different MVP types.
• Choose the MVP suited to an assumption.
• Create an MVP.

Workshop: Create an MVP using Crazy 8 and a rapid prototyping application.

Evaluating the user experience

• Define principles, methods and best practices.
• Master writing a test protocol and collecting user feedback.
• Learn A/B testing to increase the chances of success.
• Use heat maps.

Workshop: Write and conduct a user test, then adapt the MVP based on what you learn.

Pitching your project

• Learn the concepts needed to master pitching.
• Use visuals to increase the message's impact.
• Design and deliver a pitch using visual materials.

Workshop: Present a project in 3 minutes.

Understanding agile methods

• Understand agile principles.
• Use visual management to manage an agile project.
• Understand the facilitation process: co-creativity and collaboration.

Workshop: Share a vision using Speed Boat® from Innovation Games.

• Bibliography.
• Course summary and evaluation.
• Provision of course materials in PDF format.
• Quiz: check your understanding of Lean Startup.